Check out four examples of sustainable and compelling packaging from ThePackHub’s November Packaging Innovation Briefing report.
Despite the shift to online purchases, the packaging that gets attention continues to grab our attention.The importance of standing out on supermarket shelves and even kitchen cabinets cannot be overstated.
Also, having an impact in the hands of consumers is important.The challenge for brands and retailers is to provide bag finishes and trims that meet sustainable needs.
KFC Limited Edition Green Fiber Paper Packaging ThePackHubFast Food Chain Goes Green with New Paper Packaging
American fast food company KFC has completed the switch to more sustainable packaging for the Turkish market.They now use FSC certified paper in their packaging.Using the slogan “Kağıtları Farklı Cidden,” which roughly translates to “The Papers are Seriously different,” they’re replacing the iconic red KFC logo with a limited-edition green logo.They will use 950 tons of paper each year, all from controlled sources that protect forest biodiversity and productivity.This is in line with KFC’s goal of making all plastic consumer packaging recyclable or reusable by 2025.In 2019, KFC Canada eliminated all plastic straws and bags, thereby phasing out 50 million plastic straws and 10 million plastic bags.In 2020, some of their containers moved from plastic to bamboo, and they estimate that they will replace 12 million plastic containers by the end of 2021.
Asics shoes in blister packaging ThePackHubFitness brand uses blister packaging to support the health benefits of exercise
Japanese multinational sports equipment company Asics has created humorous, striking packaging that subtly links the health benefits of exercise with those of medicine.Packaging for the UK and Dutch markets includes Asics running sneakers, packaged in oversized blister packs that evoke cues commonly found in pharmaceutical packaging.The launch of the kit marks the start of Asics’ “Mind Exercise” program, which hopes to enable people to support their mental health through exercise.Compared to traditionally used paper shoe boxes, the recyclability of this move is unclear and may not be as good for the environment.The packaging is used for small direct marketing campaigns and is unlikely to be a consumer-facing initiative.
DS Smith fibre-based beverage container ThePackHubCreative Design helps promote fibre-based packaging British multinational packaging company DS Smith uses their Circular Design Metrics tool to create fibre-based beverage containers.The function of this tool is to compare the circularity of designed packaging solutions on multiple metrics, providing a clear and useful indication of packaging sustainability.In this case, they used the tool and found a way to create fiber-based beverage containers.Packaging is fully recyclable.Beverage company Toast Ale will work with more than 20 UK and Irish breweries to use more than two thousand of these boxes.The box has an attractive design with various useful trays to place the products.
“ReSpice” Packaging Concept Wins Packaging Impact Design Award Spice Packaging Concept Delivers Premium Food Experience The winners of the 16th annual PIDA (Packaging Impact Design Award) organised by BillerudKorsnäs have been announced.The winners were selected from four winners from PIDA France, PIDA Germany, PIDA Sweden and PIDA UK/USA entrants.Three French design students won the winning theme “Awaken the Senses” for their “Respice” concept.The design was described by the jury as challenging today’s traditional packaging and inspiring consumers to have an extraordinary culinary experience.The exterior is considered a visually appealing terracotta color that can be used as an interior feature in the kitchen.There is a sound when it is opened, and more information about the spice can be obtained via a QR code.
Post time: Jun-01-2022